Social media has become a vital part of our life. People cannot imagine their life without social media. There are approx. 3.2 billion social media users worldwide and now businesses need social media to grow their brand and increase their ROI. If you are a beginner or even an expert in this field there are some things that you need to keep in mind. You can make mistakes and sometimes these mistakes can hamper the reputation of your brand.
As Eleanor Roosevelt said, “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”
So it’s better to avoid those mistakes altogether and guide your brand from the very beginning in the right direction. This article is all about social media marketing mistakes you should avoid from the very beginning.
Social media marketing mistakes to avoid
You cannot afford to skip the most important aspect of social media marketing and make the biggest mistake. Social media is a very critical platform and every business should be very careful about their strategies. Every successful brand has an immense social media presence and they plan their social media strategies effectively.
You should be prepared with your strategy and it should have a plan of action as well as have a simple objective or target. You need to be sure of the type of posts (images, text, gifs, videos, etc.) you publish which makes you unique. You should be well familiar with your Unique Selling Propositions (USPs) which will help you grow your brand presence on social media.
2. Not outlining your target audience
The second most important social media marketing mistake is not defining your target audience. Wasting time is something that shouldn’t be on your list which is exactly what you will be doing if you don’t define your audience.
With the right social media marketing strategy in place, you should also know about whom to target based on their gender, age, location, income, etc. This will be effective and will help you engage with only those people who are genuinely interested in the services or products you offer.
As a newbie, you cannot be active on every social media platform at the same time. You should be clear with your goals and target audience which would in return help you choose the right platform for your brand. You should avoid making this social media marketing mistake.
There are many social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, etc. Twitter and LinkedIn are great platforms if you have a professional business and if it is rich in graphics and images then Instagram and Facebook are for you.
You should start with 1-2 social media channels at once and once you grow your brand you can work on other social media platforms. After this, you will be able to analyze which platforms work the best for your brand and then you can work on those platforms.
4. Not posting regularly
Brands who do not post regularly face the wrath of social media. There are new posts every minute and new trends every hour on social media. If your posts are irregular then there are high chances of your brand becoming irrelevant on social media. People will unfollow you on social media platforms and you will lose credibility.
Right content strategy is what is needed for your brand to work like a charm on social media. Content strategy refers to the right planning, development, and management of your content on various mediums to reach your goals. Quality posts at regular intervals are what will result in engagement and growth.
5. Posting similar or irrelevant contents
If you have this habit of posting anything on your social media profiles that do not resonate with your brand then you are in deep trouble. Your post if uninteresting or dissimilar will lead to loss of followers and will cause damage to your brand.
You should be posting relevant content on your social media profiles to engage with your audience. The content should be creative and different most of the time so that your audience wait for your new posts with eagerness or excitement. You can analyze your competitor’s strategies if you are running out of ideas.
Posting relevant and creative content will determine the engagement you drive as well as how you grow as a brand on social media platforms.
6. Not giving importance to negative feedbacks
As I have mentioned earlier that social media is very critical, your posts might not sometimes connect with your audience. There will be negative comments on your posts and people will give their feedback. Some brands have this habit of ignoring the comments or deleting them altogether. This is not the right way to handle the situation.
You should always be ready to take criticisms as it can be for the benefit of the brand. You can use this as an opportunity to show your customers that you pay attention to their needs and demands and that you look after them. Listen to their feedback and if you think that their ideas can benefit your brand then implement those ideas.
Domino’s Pizza India always makes sure that they respond to their customer feedbacks and work on resolving their issues. This is why they have such a large customer base.
You should never attach irrelevant hashtags to your posts. If a hashtag doesn’t connect with the post then using it is of no use. This is another social media marketing mistake you should avoid. The more hashtags you use the more your posts reach to the audience but make sure you use the relevant ones as you need to reach the right audience and not just anyone.
You can look up to the hashtags used by your competitors or other brands for the content you want to publish (if they have published similar content). This will give you the right idea of which hashtags to use and which do not.
8. Not engaging with your audience
Social media is all about connecting with others and meeting new people. You want to reach more and more people to build your brand and drive conversions. You have a large customer base but if you don’t interact with your customers soon they will be fading away from your profile.
You should always try to like and reply to comments your followers make on your posts. This makes them happy and thus drives more engagement to your posts. You will also gain new followers because of the engagement as people do like those brands who connects with their audience.
Here is a look at how Netflix engages with its audience on Instagram.
9. Absence of Corporate Social Responsibility (CSR)
Big brands are now evaluated based on the impact and influence they have on the world. Customers expect brands to work and contribute to society as a whole. Social media cannot only be used to promote your products or services, but you should also share your CSR practices with your followers. This will further act as a catalyst and improve your brand image.
It will increase customer loyalty and trust and will educate people about important initiatives.
10. Not using Paid Promotional Tools
Social media is free but that shouldn’t stop you to invest a little bit to promote your content on various social media platforms. There are various tools like Facebook Ad Manager, Twitter Ad Manager, Instagram Ad Manager, etc to get you started with.
The cost incurred is relatively low and new brands should use it to promote themselves. It will only help you reach your target audience and connect with your potential customers. This should be a part of your social media strategy and even the big brands use these tools to promote their brands.
11. Not tracking results
If you are using social media platforms to promote your brand then you must track the results of your campaign. This is one grave social media marketing mistake you cannot make. This will help you learn how your campaign performed and whether it was fruitful for your brand or not. The positive results will be helpful for your future campaigns and promotions. Negative results will help you strategize your campaigns.
In the end, it should be all about getting conversions and not just gaining followers.
12. Copyright infringements
This is the most common social media marketing mistake made by brands and especially newbies. Copyright infringement is referred to as the use of work protected by copyright laws without permission of usage from the copyright holder where such permission is required.
Brands who use social media should be careful with what posts they share. There are millions of images and quotes online, you should always be careful of what you share. There can be a lawsuit filed against the brand by the owner and you may have to end up with paying a hefty fine. If the works are not owned by you then you should retract from posting them or give the owner credit while posting them.
Social media is an excellent platform and if you use it to promote your brand or drive conversions then you should avoid making these social media marketing mistakes. This will help you grow your brand on various social media platforms.
You will learn many things as you progress, it’s all about taking care of every detail and in the process achieve your desired goals.
The article was written by me because of the interest I have in digital marketing and how it fascinates me. I hope you like it and if you do, please share the article and kindly leave a comment in the comment section below.