People nowadays spend most of their time on the internet, then why not utilize that time and do something fruitful and promising. Digital Marketing is one of the bright and emerging courses in India. With the rise in the use of the internet and social media, digital marketing has become essential and the right career choice for people. Digital marketing, in a simple form, is the marketing of products or services using digital technologies, mainly on the internet, and mobile phones, display advertising, and any other digital medium.
In the 1990s, the term Digital Marketing came into existence. The internet and the development of the Web 1.0 platform resulted in the onset of the digital age. The Web 1.0 platform allowed users to find the information they wanted, but it did not allow them to share this information over the web. The marketers were not sure up until then if their plan of action would work since the internet had not yet seen widespread deployment. The somewhat static revolutionized when the first clickable banner ad was introduced in 1993. This was the first stepping stone in the formation of a new digital age.
Why the online shift?
With the introduction of the internet, people wanted to expand their businesses and wanted to connect with as many consumers as they could to fulfill their required demands. Digital Marketing is a quick and efficient way to attract targeted customers. The promotion of the products or brands via electronic media is done by digital marketing, which differs from traditional marketing. The constant growth of the web and more people getting connected every day has led to digital marketing becoming an essential requirement for many companies. This also includes small businesses that want to deal online and make a name for themselves on the web.
The major domains of Digital Marketing
1. Search Engine Optimization (SEO)
SEO optimizes the website to rank higher in search engine results pages, thereby increasing the amount of organic or free traffic the website receives. The companies do it so that their websites grab the attention of the people and that their websites rank on top in search engines like Google, Bing, etc.
2. Search Engine Marketing (SEM)
On the other hand, SEM is more focused on helping brands optimized their presence on online forums via running ads on search engines like Google, Bing, Yahoo, etc.
The use of various social media platforms and websites to promote a particular product or service is known as social media marketing. Companies track the progress, success, and engagement of ad campaigns done by them through built-in data analytics tools that most social media websites and platforms use.
4. Email Marketing
Organizations use email marketing as a way of communicating with their audiences. Electronic mail is often used to promote content, discounts, and events and direct people to the business’s website and is meant to build loyalty, trust, and brand awareness.
Content marketing is focused on creating, publishing, and distributing attractive content for consumers. It’s essential and is done to expand the customer base and increase online sales and engage an online community of users.
Objectives of Digital Marketing
The primary objective of digital marketing is to provide an online presence to our business through websites and social media. We can spread awareness about our brand and provide support to our customers by handling their grievances and queries, leading to sales, customer acquisition & satisfaction. We can also leverage digital marketing for lead generation, customer engagement, and market research.
Digital marketing uses the internet medium to fulfill this objective. It uses channels like search engines, social media, web browsers, mobile phones, and popular web portals or mobile applications to achieve its goal.
Advantages of Digital Marketing
- Digital Marketing helps small businesses to grow their business and expand it.
- The conversion rate is higher as the components like SEO, Social media marketing, and email marketing can generate a quick and effective communication channel with consumers.
- It also reduces the cost of sales as digital marketing products come in scalable sizes than that of traditional marketing.
- It is easy to optimize since digital marketing comes to reporting; if we see something that is not performing as we’d like, it’s easy to pinpoint and change it.
- The existence of brand and services on multiple platforms gives the option to customers to rate the services, and a positive and healthy review causes the new ones to convert immediately, thus increasing the trust for the brand.
- An easy user interface building a website, managing social media, and setting up ad accounts has become effortless and painless.
The Range and Opportunities of Digital Marketing in India
India is turning out to be one of the fastest-growing economies on the global level. The opportunities for the growth of businesses and the setting up of new enterprises are breathtaking, especially for digital marketing. In the coming years, digital marketers will be huge in demand. It is not just an assumption but is based on facts.
In 2014, 58% of the populace had smartphones. This leads to an increase in the rapid consumption of digital information. Hence the scope and opportunities are tremendous.
A typical example that illustrates this rapid increase shows that “More money shall be invested in digital advertising than even in TV ads by 2020!” and 22% of all media spending shall be via digital means!
As a Digital Marketer, it can be argued that the essential phenomenon in the Digital Marketing scenario in India, in the past few decades, is the “Jiofication.” On September 6, 2016, Reliance Industries launched Jio to the public, thereby creating a new meta. With dirt-cheap prices and several free offers, it molded the average Indian mindset to crave more data. People with no access to the internet were given access, and existing internet users were given more data.
In the current scenario, around 35% of the Indian population has access to the internet. This figure is expected to reach above 55% by the end of 2025, thanks to the rapid development of telecom infrastructure. In India, internet usage is expanding rapidly. It signifies that in India, the Golden Age of digital marketing is yet to come.
Being a progressive nation, we are moving towards a stage where technology will govern our every action. It’s better to learn how to operate digitally because that’s how things are going to be. Now a day’s digital campaigns are discussed before following any other step of marketing. Digitally goals are set, and then step by step; they are implemented. And that’s how companies are going to operate in the future. The use of digital marketing is going to increase and that too, with more incredible speed.
It can be done by anyone while sitting at their homes. Another reason to learn digital marketing is the increased use of the internet due to the easy accessibility of digitally equipped devices. Everyone should learn digital marketing irrespective of their job profile.
I wrote the article because of the interest I have in digital marketing and how it fascinates me. I hope you like it and if you do, please share the article and kindly share your thoughts in the comment section below.