Digital marketing allows you to reach your potential customers on a large scale by using different online marketing techniques or strategies. It has become of utmost importance that you market yourself or your business effectively because if you don’t you are giving a chance to your competitors to stay ahead in the game.
Spying on your competitors is also a part of growing your business as you learn new ways to promote or grow. Sometimes when you are not able to get the results or run out of ideas your competitors can indirectly help you in solving your problems. Your competitors also help you when you are just beginning and trying to establish yourself.
As Jacob Kindleberger said, “ Don’t knock your competitors. By boosting others you will boost yourself. A little competition is a good thing and severe competition is a blessing. Thank God for the competition.”
Let’s look at things that you can learn from your competitors.
Social Media Practices
Social media marketing plays an important role in digital marketing. Without the right social media techniques, you will lack behind your competitors
You can always check the social media platforms they use, the posts type they make, and when they are scheduling their posts.
This will help you to work on your social media strategies effectively and you can learn a thing or two from them.
User comfort is one of the most important parts and any company runs successfully or has a long run if the target audience finds the product, system, or service easy to use.
It’s important to optimize your website accordingly to run on various platforms especially mobile.
You can check out how your competitors fare in user experience and what they do to keep up with them or stay ahead as technology advances further.
There are times when your competitor’s profile doesn’t have exactly what is desired. The content they post can backfire or doesn’t resonate with the target audience.
Analyzing their social media profiles or their website to see whether it attracts you as a consumer or if something is missing can help you.
If you find any shortcomings or if something bores you then make sure not to implement those on your own social media profiles or website.
In this way, you will be ahead of the competition.
You and your competitors both know who your target audience is but there can be a possibility that the consumers prefer one over the other.
You should track your competitor’s social media profiles or their websites for their customer’s comments or reviews.
This will help you work on your products or services and offer exactly what the target audience wants and steer ahead of the competition.
I guess you have heard that content is king. It’s true and it’s working its way to the forefront of all digital marketing strategies. This is why it is important to check out the content of your competitors.
Sometimes these give you an idea about how to go around with your business. Just make sure to make it more engaging for your target audience.
You can look if your competitors are getting ready to launch a new product or service, this will help you in getting prepared for it and at the same time work on your business to grow it.
Google Alert is a great tool to track your competitor’s content. Every time there is a new blog post, a newsletter you will get an alert right in your inbox.
You can research what type of lead magnets your competitors are using to get more conversions.
Whether they are offering free ebooks or free resources to get the user’s details to build their email lists.
This will assist you in determining what you can do to increase conversions of your own business.
Search engine rankings
Whenever a consumer looks for a product on search engines like google, bing, yahoo, etc. They prefer to stay on the first page of the search engines and 95% click on the content that is present on the first page itself.
It’s important to track what are your competitors rank on these search engines while searching for the same target keyword.
Using tools like SEMrush, Ahrefs, and Google Keywords Planner gives you an idea of what keywords the competitors are using to rank on search engines.
These tools tell you everything that you need to know about your competitor’s SEO.
This gives you a clear idea and at the same time, if there are some important metrics like keywords that are relevant but missing, you can add them to your website which gives you an advantage over your competition.
It’s important to keep track of what your competitors are doing. It will surely help you in analyzing what you should do and how you can achieve your target.
You can never underestimate them and you can’t think that they won’t keep track of you.
Competition is important as it keeps you on your toes and at the same time, it enables you to identify what’s unique in your offerings that would appeal to the customers.
The article was written by me because of the interest I have in online marketing and how it fascinates me. I hope you like it and if you do, please share the blog post and kindly leave a comment in the comment section below.